What is the best method to set up a Cloud?

Setting up a cloud infrastructure is not the issues, the only thing needs attention is the proper usage of all the services. For this, one needs to start from the Proof of Concept stage and then move towards the sustainable, stable application. The only step that you can omit from the software development lifecycle (SDLC) is the requirement gathering. This is so because the department knows the requirement.

The objective is to transform the entire system from legacy and distributed platform to unified cloud computing. In this endeavor, the first need is to determine the method to set the cloud up. The process entails a big deal of risk. After all, it’s not like changing the curtains of the window, and it needs a careful shift.

Among several methods available, the In-house development and deployment is the most appropriate in the view of safety and security of the information exposed to the development team. The in-house team can be restricted and controlled much easier than a set of people working remotely at a vendor’s premises.

The foremost thing about using an in-house development setup is that the existing subject matter experts can be used to write down requirements and test cases. There is no need to spend weeks in chalking out the plans and priorities.

The people who are already part of Department know well what information can be revealed to the developers and what details should be masked.

When the environment is all set, the new cloud computing programmers, database experts, network engineers, and technical writers can be hired. Each of the newcomers can be assigned specific roles under the supervision of existing experts. These existing experts may not be aware of choosing the best model or great programming framework, but of course, they would be aware of expected output quality.

The most important reason why the in-house development is preferred over an outsourcing paradigm is the security. The new developers can be made to sign the non-disclosure agreement. Apart from this, their computers can be blocked with the internet until the programs are ready. Restrictions on bringing storage media or phones can be controlled so that the chances of information leakage go out of the scene.

In-house development ensures the security of work. It also ascertains that the development is going on the right track and everything is being tested as per set standards. Developers and others have clarity of task and experts know what to expect. This way the client and vendor both work in the same cubicle, thus there is no scope of deviation from the expected results. Department of Defence manages sensitive information, and this is why the in-house development method will be appropriate.

In-house development and deployment is dependent on internal skills and availability of in-house resources to develop new services. In-house development and implementation should reduce the learning curve on how to link to legacy services. With In-house development and implementation, the enterprise owns the cloud service and can add updates on the enterprise timetable. In-house development and deployment offers potentially tighter controls during the testing process. In-house, test managers can work closely with other IT and business leaders to ensure complete testing is done.

Blog out loud!

Blog out loud by Prashant V Shrivastava

Yes, you read that right!
Buyers of products and services today rely more on review than your product description or advertisement. No one says their product is not good. Bu the people who have used it have no fear in telling the world how good or bad the product is.

A blog is the medium people use to vent their anger or words of appreciation. This is why blogs are important part of marketing strategy. Blog, is basically a piece of experience one has had using a product or service. This is why the blog must be natural and should not appear as a paid advertisement. What care should you exercise while writing a blog? Well, there is no set rules for a blog. But, then there are some basic things that set a blog apart from regular piece of advertisement content.

Watch this space for more on blogging tips and tricks.

Photo by christophe.benoit74 on Visual hunt / CC BY

Product Descriptions that sells

Amazing Product descriptions is a key to sell to the right customer. A product without any product descriptions makes no sense at all. You potential customer cannot guess wildly or speculate that the product he needs is that of yours.

1. Know your customer first: As you set out to sell a product, you should be aware of your customers. And then you should come out with a plan to tell them about the product. There are multiple tools available to lure a customer but no matter how colorful the packaging is or design of the pack is, the customer eventually will read the product descriptions and then will decide whether to buy or not. So, unless you know your customer's requirements, you cannot write product description. And without the product description, your product cannot float into the market as you want.
2. Keep your product description short: No one reads a long story about anyone these days and you are selling a product which has a competitor in next shelf or next shop, or somewhere near you. Start with the differentiating factor and then include all other features. Ensure, you cannot live alone on the differentiation factor of your product in your product description. The points you gain with those unique features cannot be lost with the absence of basic features. Some people only need basic features of your product because they will be using this product in amalgamation with other things to make a different product altogether.
3. Writing engaging product description: A boring and traditional style of product description meets no luck today. Your word selection must be crisp and clear. For that, you must research on correct words that go properly with the product and its features.

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Significance of Great Product Description

Production Description is that aspect of marketing which is very important and this aspect generally is ignored pretty easily.

But the fact of the matter is that people only know about the product when they read the product description. Gone are the days when only a few brands existed and those few brands had their monopoly in their segments.

Today, the competition is cutthroat, literally. If you go out to buy a mobile, you will be bombarded with plenty of companies offering similar mobiles with different look and feel.

 While basic features remain the same, a slight difference or an additional and useful feature makes the product stand out. But as a seller, how do you expect the product to tell the world about that special feature that the similar product in next shelf does not have?
For this, nowadays companies are focusing more on product description. When a buyer sees a product, they go ahead and read its description to educate themselves about the features of the product. Buyers today have a plenty of options with all the competition prevalent in the market. This has made the customer a real king. A customer generally takes only a few seconds to decide the fate of the product. And these few seconds are very crucial. If the product has useful, and crisp content, it has more possibility of winning buyer's money.

What is good product description?

This question is obvious now as we have already discussed the significance of product description. Here are a few pointers that should help you work on product description part of marketing.

• Keep it short and concise
• Talk about differentiating features
• Relate words to buyer's usability
• Use simple language
• Keep sentences short and crisp
• Restrict word count to 100 words

Photo credit: Boston Public Library via Visualhunt.com / CC BY