Friday, November 3, 2017

Significance of Great Product Description

Production Description is that aspect of marketing which is very important and this aspect generally is ignored pretty easily.

But the fact of the matter is that people only know about the product when they read the product description. Gone are the days when only a few brands existed and those few brands had their monopoly in their segments.

Today, the competition is cutthroat, literally. If you go out to buy a mobile, you will be bombarded with plenty of companies offering similar mobiles with different look and feel.

 While basic features remain the same, a slight difference or an additional and useful feature makes the product stand out. But as a seller, how do you expect the product to tell the world about that special feature that the similar product in next shelf does not have?
For this, nowadays companies are focusing more on product description. When a buyer sees a product, they go ahead and read its description to educate themselves about the features of the product. Buyers today have a plenty of options with all the competition prevalent in the market. This has made the customer a real king. A customer generally takes only a few seconds to decide the fate of the product. And these few seconds are very crucial. If the product has useful, and crisp content, it has more possibility of winning buyer's money.

What is good product description?

This question is obvious now as we have already discussed the significance of product description. Here are a few pointers that should help you work on product description part of marketing.

  • Keep it short and concise
  • Talk about differentiating features
  • Relate words to buyer's usability
  • Use simple language
  • Keep sentences short and crisp
  • Restrict word count to 100 words





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